SO WHAT? – AN IDEATION CHALLENGE

‘SO WHAT?’ Two words that are a reciprocal challenge (dictionary term) to inspire people to identify what has heart and meaning for them.  A slightly irreverent, ‘what are you gonna do?’

‘SO WHAT?’ Two words that evolve team conversation to the next step – ACTION.  And it works so much better than asking ‘why?’ The word, ‘why,’ stops idea flow and causes people to defend their ideas rather than evolve them.

And so, we created a visual thinking tool that encourages ‘So What?’ conversations.

The So What visual thinking cool tool can:

  • Ground your team’s synthesis of information in its key insights to build knowledge.
  • Provide a forum for dialogue about what are the most important actions for the team to take.

You can play with what headings you want to use for the sections –  use product or service areas as titles, identify important areas to create ideas from your key learnings.

Think simple for your headings – sometime a simple approach for a team discussion when there are lots of ideas is to create headings such as:

  • Start Doing, Stop Doing, and Do More
  • What’s Working, What’s Not Working, Wishes

10.0-So-What_L-30 SoWhatFilledInTry a ‘SO WHAT’ approach at your next team meeting to enable the Facilitative Leader in you!

Inspire Breakthrough Action

Fire up your leadership and visibility in your organization by engaging powerful conversations about who your customer is and what are possible product, package, and communication ideas.

The Implications & Applications cool tool can:

  • Generate team energy to collaboratively create breakthrough ACTION ideas.
  • Immerse others directly in your team’s learning and enliven ideation sessions.
  • Engage key stakeholders through interactive deployment of team learning and enroll them to help build what’s possible.
  • Build acceptance of new knowledge and ownership of your team’s outcomes throughout your organization.

Enhance the ability of this template to fire up conversation by paying attention to the details –

  • Preparation – what is the goal for your work with this cool tool? What might you fill out before a meeting OR should sub teams create it during the meeting?  A tip – only fill out the left side beforehand and leave the right side for ideation.
  • Materials – make them available – colorful sticky notes inspire joy and creativity, sharpies and markers are a must. You might even consider pictures, images and quotes that represent your customers and their experiences and desires. Don’t forget any complimentary templates that support Implications and Applications, like All About Me and Gap Analysis.
  • State of Heart &  Mind – Enjoy your conversational journey, engage lots of ideas, and be open; expectant to make an impact that enhances your business. A tip – power dot ideas if you need to make priorities and discover where team energy lies.

 

Working Visually – PPCO (creativity lingo:)

We love all things visual and creative!  An all- time favorite template, Top of the Mountain, is simple yet empowers conversations that create knowledge and inspired action.

The “Top of the Mountain” graphic allows you to use visual thinking to refine, develop or assess what’s working/not working about an idea. Working as a team you quickly and visually sort out what’s working, see what other potential it might have, articulate any problems or concerns and then immediately apply solutions (or opportunities). The visual metaphor allows groups the freedom to explore the good, knowing they’ll have a chance to play the critic and voice their concerns to build it into something better.

TOMimage

This versatile template can hold the space and focus conversation to make things better, improve an idea, and provide constructive feedback. Here is one way to work with Top of the Mountain in the Development phase of innovation. Often referred to in the creativity field as PPCO, here’s how we make it visual:

  1. Focus on the Positive, what works or the benefits (represented by the reaching the “Top of the Mountain”). Encourage everyone to stay open to how the idea might be great. The team identifies all of the things that are good about the idea or address the challenge, to reach the goal*.
  2. Then, identify the Possibilities or other things that might be peeking out from behind the cloud like a ray of sunshine. What aren’t you sure about, but see as potential.
  3. Next (and this is crucial) – air all Concerns (on the mountain range). Play devil’s advocate about all of the reasons the idea might not work, make notes of what needs to be overcome in order to reach the summit.
  4. The final step is to utilize the pathway for all possible solutions and Opportunities. Work with the team to identify one or more possible solutions to each of the concerns on the mountain. What information do you need or what additional features need to be included?
  5. Now step back and look at the bigger picture, what do you notice and where does passion and creativity lead the group, where does it inspire you? It’s time to converge and move forward with the refined and improved idea (plus a bunch more new ideas too).

This favorite tool is simple and so effective. Who’s ready to give it a shot and see some amazing results?

*(we love to use sticky notes – with one idea on each. More about this on our website)