SO WHAT? – AN IDEATION CHALLENGE

‘SO WHAT?’ Two words that are a reciprocal challenge (dictionary term) to inspire people to identify what has heart and meaning for them.  A slightly irreverent, ‘what are you gonna do?’

‘SO WHAT?’ Two words that evolve team conversation to the next step – ACTION.  And it works so much better than asking ‘why?’ The word, ‘why,’ stops idea flow and causes people to defend their ideas rather than evolve them.

And so, we created a visual thinking tool that encourages ‘So What?’ conversations.

The So What visual thinking cool tool can:

  • Ground your team’s synthesis of information in its key insights to build knowledge.
  • Provide a forum for dialogue about what are the most important actions for the team to take.

You can play with what headings you want to use for the sections –  use product or service areas as titles, identify important areas to create ideas from your key learnings.

Think simple for your headings – sometime a simple approach for a team discussion when there are lots of ideas is to create headings such as:

  • Start Doing, Stop Doing, and Do More
  • What’s Working, What’s Not Working, Wishes

10.0-So-What_L-30 SoWhatFilledInTry a ‘SO WHAT’ approach at your next team meeting to enable the Facilitative Leader in you!

Inspire Breakthrough Action

Fire up your leadership and visibility in your organization by engaging powerful conversations about who your customer is and what are possible product, package, and communication ideas.

The Implications & Applications cool tool can:

  • Generate team energy to collaboratively create breakthrough ACTION ideas.
  • Immerse others directly in your team’s learning and enliven ideation sessions.
  • Engage key stakeholders through interactive deployment of team learning and enroll them to help build what’s possible.
  • Build acceptance of new knowledge and ownership of your team’s outcomes throughout your organization.

Enhance the ability of this template to fire up conversation by paying attention to the details –

  • Preparation – what is the goal for your work with this cool tool? What might you fill out before a meeting OR should sub teams create it during the meeting?  A tip – only fill out the left side beforehand and leave the right side for ideation.
  • Materials – make them available – colorful sticky notes inspire joy and creativity, sharpies and markers are a must. You might even consider pictures, images and quotes that represent your customers and their experiences and desires. Don’t forget any complimentary templates that support Implications and Applications, like All About Me and Gap Analysis.
  • State of Heart &  Mind – Enjoy your conversational journey, engage lots of ideas, and be open; expectant to make an impact that enhances your business. A tip – power dot ideas if you need to make priorities and discover where team energy lies.

 

Are You a Tourist or a Traveler?

“The difference between landscape and landscape is small, but there is a great difference between the beholders.” – Ralph Waldo Emerson

There’s this tourist and traveler comparison I love when I think about consumer research approaches. Here goes:

As a tourist I go to some far off exotic land and I have an agenda of activities, I observe the culture at a safe distance, go to the must-see places, maybe a museum or two, eat at restaurants recommended by the hotel concierge or chain restaurants familiar from home, look for newspapers and TV from home, take lots of beautiful pictures of beautiful things to post on FaceBook, and I probably only spend a day or two or maybe three in each city – you get the idea. I’ve had a great experience, but how much new did I learn about myself, about the culture, about the people who live there? I feel like I just touched the surface. This is parallel to my experience in a traditionally formatted (really good) consumer research process.

As a traveler, I immerse into the culture. Move into the rhythm of the place, slow down, spend some time, learn some of the language, wander maybe even get lost in the city, meet regular people doing regular everyday things, have totally unplanned unexpected experiences And, if I’m lucky I may even be invited for a meal at someone’s home. I connect. I know when I leave I have been touched by my experience deeply. I’ve learned so much about myself, about the culture, about the individuals I’ve met. I have stories to share that make me laugh and cry and desire more and more and more of that! This is what we need – this is what the human heart longs for. This is GREAT Consumer Research.

At IdeaConnect (and our alter ego Ah Ha!), in our practice of consumer research (aka LearningConnect), we love to be travelers and guide our clients into the learning experience of a lifetime. Our workshops are face to face (no backroom) and whenever feasible we send our client team out to visit people in their homes, to shop with them, to get to know them, to travel into their world.

And yes, sometimes if they’re lucky, they’re even invited for a memorable meal at someone’s home. Each team member is touched in a different way. They come back with pictures and treasures and stories that make us cry and laugh and want more and more and more of that!

Venturing into the Land of OnLine Workshops

Wow! We’ve been training LearningConnect, our super revolutionary Qualitative Research and Team Learning process, live and in person for over 10 years. Hundreds of people around the world have attended our trainings and we’re getting ready to take the next step – On Line! While this won’t replace our highly regarded 3 step LearningConnect certification, we think this will be a great place to add to your knowledge, enable your facilitation arts and enhance your emerging practice.

This is your chance to learn from us from the comfort of your home or office as we share the inside scoop, the secret ingredients, the magic principles and practices that are the future of Collaborative, Creative Work.

Here are a few topics we’re considering.  It’s not an exhaustive list  because we’re hoping you’ll help us build it!

The 7 Stages of LearningConnect
New to LearningConnect? Has it been awhile since you’ve attended LearningConnect Training? Wishing someone on your team knew what you were talking about? Join this session (and invite others along) for an overview of the full LearningConnect process with some fundamental tips and techniques for facilitating your team in an immersive learning process (yep, this is where we’ll serve up some of our secret ingredients).

Making the Most of Team Start Ups
Learn simple (yet super important) practices to orient and ground your team as you step into your next project or research project. We’ll share the magic principles and practices of the Team Start Up, Success Looks Like and Speaking Our Minds templates and explore other fun and powerful activities to enrich and enliven your sessions.

Yikes! Which Template is Best?
We’ll dish up the inside scoop on the how to’s for our most popular templates (aka Cool Tools) and review the wide array of choices available. Not sure what all the options are? Which template is best for what during Data Collection? Have a favorite you use a lot and want to branch out to try new ones? This is the session for you.

 

Okay, now for your input. We’re seriously interested in YOUR ideas for topics. So what’s attracting your attention? What topics are you wishing for, hoping for, just plain want right now?

We look forward to hearing from YOU!!

Foam Core — We’re Obsessed

Back by popular demand … a previously printed and still seriously relevant blog posting from 2009!

You know from time to time we do get excited about seemingly strange things here at IdeaConnect! The latest? We just love foam core — 40″ by 60″ foam core to be more specific (we like the 3/8th inch although it is also available in 1/2 inch).

We’ve found these thin white boards to be magnificent tools in our facilitation of LearningConnect sessions. The 40″x 60″ size is perfect for our wall sized templates and with the assistance of a flipchart or even an easel, we can work effectively in rooms that have less than wonderful wall space. And, WOW! these foam core walls have 2 useable sides (yes they are magical)!!

Remember, an important element of grounded facilitation is taking care of the Operational physical details. Sometimes all the stuff required for LearningConnect even overwhelms me! So recently we’ve prepped our very portable, very light, yet surprisingly strong “walls” well before DataCollection sessions. This allows us to be more relaxed and attentive to facilitating and being with the team and workshop guests.

And when we travel, we arrange for a local art supply store to deliver 10 or so boards directly to the facility, conference center or hotel where we’re working. When we arrive our foam core boards are waiting for us to get to work. It doesn’t get better than that =)