SO WHAT? – AN IDEATION CHALLENGE

‘SO WHAT?’ Two words that are a reciprocal challenge (dictionary term) to inspire people to identify what has heart and meaning for them.  A slightly irreverent, ‘what are you gonna do?’

‘SO WHAT?’ Two words that evolve team conversation to the next step – ACTION.  And it works so much better than asking ‘why?’ The word, ‘why,’ stops idea flow and causes people to defend their ideas rather than evolve them.

And so, we created a visual thinking tool that encourages ‘So What?’ conversations.

The So What visual thinking cool tool can:

  • Ground your team’s synthesis of information in its key insights to build knowledge.
  • Provide a forum for dialogue about what are the most important actions for the team to take.

You can play with what headings you want to use for the sections –  use product or service areas as titles, identify important areas to create ideas from your key learnings.

Think simple for your headings – sometime a simple approach for a team discussion when there are lots of ideas is to create headings such as:

  • Start Doing, Stop Doing, and Do More
  • What’s Working, What’s Not Working, Wishes

10.0-So-What_L-30 SoWhatFilledInTry a ‘SO WHAT’ approach at your next team meeting to enable the Facilitative Leader in you!