SO WHAT? – AN IDEATION CHALLENGE

‘SO WHAT?’ Two words that are a reciprocal challenge (dictionary term) to inspire people to identify what has heart and meaning for them.  A slightly irreverent, ‘what are you gonna do?’

‘SO WHAT?’ Two words that evolve team conversation to the next step – ACTION.  And it works so much better than asking ‘why?’ The word, ‘why,’ stops idea flow and causes people to defend their ideas rather than evolve them.

And so, we created a visual thinking tool that encourages ‘So What?’ conversations.

The So What visual thinking cool tool can:

  • Ground your team’s synthesis of information in its key insights to build knowledge.
  • Provide a forum for dialogue about what are the most important actions for the team to take.

You can play with what headings you want to use for the sections –  use product or service areas as titles, identify important areas to create ideas from your key learnings.

Think simple for your headings – sometime a simple approach for a team discussion when there are lots of ideas is to create headings such as:

  • Start Doing, Stop Doing, and Do More
  • What’s Working, What’s Not Working, Wishes

10.0-So-What_L-30 SoWhatFilledInTry a ‘SO WHAT’ approach at your next team meeting to enable the Facilitative Leader in you!

Inspire Breakthrough Action

Fire up your leadership and visibility in your organization by engaging powerful conversations about who your customer is and what are possible product, package, and communication ideas.

The Implications & Applications cool tool can:

  • Generate team energy to collaboratively create breakthrough ACTION ideas.
  • Immerse others directly in your team’s learning and enliven ideation sessions.
  • Engage key stakeholders through interactive deployment of team learning and enroll them to help build what’s possible.
  • Build acceptance of new knowledge and ownership of your team’s outcomes throughout your organization.

Enhance the ability of this template to fire up conversation by paying attention to the details –

  • Preparation – what is the goal for your work with this cool tool? What might you fill out before a meeting OR should sub teams create it during the meeting?  A tip – only fill out the left side beforehand and leave the right side for ideation.
  • Materials – make them available – colorful sticky notes inspire joy and creativity, sharpies and markers are a must. You might even consider pictures, images and quotes that represent your customers and their experiences and desires. Don’t forget any complimentary templates that support Implications and Applications, like All About Me and Gap Analysis.
  • State of Heart &  Mind – Enjoy your conversational journey, engage lots of ideas, and be open; expectant to make an impact that enhances your business. A tip – power dot ideas if you need to make priorities and discover where team energy lies.