SO WHAT? – AN IDEATION CHALLENGE

‘SO WHAT?’ Two words that are a reciprocal challenge (dictionary term) to inspire people to identify what has heart and meaning for them.  A slightly irreverent, ‘what are you gonna do?’

‘SO WHAT?’ Two words that evolve team conversation to the next step – ACTION.  And it works so much better than asking ‘why?’ The word, ‘why,’ stops idea flow and causes people to defend their ideas rather than evolve them.

And so, we created a visual thinking tool that encourages ‘So What?’ conversations.

The So What visual thinking cool tool can:

  • Ground your team’s synthesis of information in its key insights to build knowledge.
  • Provide a forum for dialogue about what are the most important actions for the team to take.

You can play with what headings you want to use for the sections –  use product or service areas as titles, identify important areas to create ideas from your key learnings.

Think simple for your headings – sometime a simple approach for a team discussion when there are lots of ideas is to create headings such as:

  • Start Doing, Stop Doing, and Do More
  • What’s Working, What’s Not Working, Wishes

10.0-So-What_L-30 SoWhatFilledInTry a ‘SO WHAT’ approach at your next team meeting to enable the Facilitative Leader in you!

Inspire Breakthrough Action

Fire up your leadership and visibility in your organization by engaging powerful conversations about who your customer is and what are possible product, package, and communication ideas.

The Implications & Applications cool tool can:

  • Generate team energy to collaboratively create breakthrough ACTION ideas.
  • Immerse others directly in your team’s learning and enliven ideation sessions.
  • Engage key stakeholders through interactive deployment of team learning and enroll them to help build what’s possible.
  • Build acceptance of new knowledge and ownership of your team’s outcomes throughout your organization.

Enhance the ability of this template to fire up conversation by paying attention to the details –

  • Preparation – what is the goal for your work with this cool tool? What might you fill out before a meeting OR should sub teams create it during the meeting?  A tip – only fill out the left side beforehand and leave the right side for ideation.
  • Materials – make them available – colorful sticky notes inspire joy and creativity, sharpies and markers are a must. You might even consider pictures, images and quotes that represent your customers and their experiences and desires. Don’t forget any complimentary templates that support Implications and Applications, like All About Me and Gap Analysis.
  • State of Heart &  Mind – Enjoy your conversational journey, engage lots of ideas, and be open; expectant to make an impact that enhances your business. A tip – power dot ideas if you need to make priorities and discover where team energy lies.

 

JUST ADD PICTURES

“You cannot depend on your eyes if your imagination is out of focus.” – Mark Twain

We love to work with pictures in all sorts of ways!  Because truth be told, they can sometimes be worth even more than 1,000 words. They enhance our creativity to improve communication, generate new ways of thinking, jump-start stalled projects, and take us to places we didn’t know we could go to amp up our imagination.

We built pictures into our facilitation practice and the teams we work with asked for them, so we created the Let the Picture Pick You Deck, inspiring images that can transport you to new places of understanding and knowledge.

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Here’s some Team Activities to get your started with pictures:

“Getting to Know You’ Warm Up – Invite each team member to choose a picture that represents something about themselves. Ask them to find someone else they don’t know very well. Then instruct everyone to share with their picture and how it represents them to their partner (share only what they want to). Invite everyone to switch partners and share again. Repeat one more time, then have everyone share one thing about themselves to the whole group.

Pulse Check – Invite each team member to choose a picture that captures how they are feeling and/or what they are thinking.  Ask everyone to share in pairs, clusters or with the full group.

Envisioning Success – Invite each team member to choose a picture that represents their personal BEST and BRIGHTEST expectations for the meeting or project. Give everyone a few moments to think of a title for their picture.  One by one, ask each person to share their picture, title and what Success Looks Like for them.  After everyone has shared, as a team, identify the common elements of success and capture on a chart pad or graphic template such as Circle Around or Success Looks Like.

Just add pictures and enjoy the boost in team CREATIVITY!

Are You a Tourist or a Traveler?

“The difference between landscape and landscape is small, but there is a great difference between the beholders.” – Ralph Waldo Emerson

There’s this tourist and traveler comparison I love when I think about consumer research approaches. Here goes:

As a tourist I go to some far off exotic land and I have an agenda of activities, I observe the culture at a safe distance, go to the must-see places, maybe a museum or two, eat at restaurants recommended by the hotel concierge or chain restaurants familiar from home, look for newspapers and TV from home, take lots of beautiful pictures of beautiful things to post on FaceBook, and I probably only spend a day or two or maybe three in each city – you get the idea. I’ve had a great experience, but how much new did I learn about myself, about the culture, about the people who live there? I feel like I just touched the surface. This is parallel to my experience in a traditionally formatted (really good) consumer research process.

As a traveler, I immerse into the culture. Move into the rhythm of the place, slow down, spend some time, learn some of the language, wander maybe even get lost in the city, meet regular people doing regular everyday things, have totally unplanned unexpected experiences And, if I’m lucky I may even be invited for a meal at someone’s home. I connect. I know when I leave I have been touched by my experience deeply. I’ve learned so much about myself, about the culture, about the individuals I’ve met. I have stories to share that make me laugh and cry and desire more and more and more of that! This is what we need – this is what the human heart longs for. This is GREAT Consumer Research.

At IdeaConnect (and our alter ego Ah Ha!), in our practice of consumer research (aka LearningConnect), we love to be travelers and guide our clients into the learning experience of a lifetime. Our workshops are face to face (no backroom) and whenever feasible we send our client team out to visit people in their homes, to shop with them, to get to know them, to travel into their world.

And yes, sometimes if they’re lucky, they’re even invited for a memorable meal at someone’s home. Each team member is touched in a different way. They come back with pictures and treasures and stories that make us cry and laugh and want more and more and more of that!

Venturing into the Land of OnLine Workshops

Wow! We’ve been training LearningConnect, our super revolutionary Qualitative Research and Team Learning process, live and in person for over 10 years. Hundreds of people around the world have attended our trainings and we’re getting ready to take the next step – On Line! While this won’t replace our highly regarded 3 step LearningConnect certification, we think this will be a great place to add to your knowledge, enable your facilitation arts and enhance your emerging practice.

This is your chance to learn from us from the comfort of your home or office as we share the inside scoop, the secret ingredients, the magic principles and practices that are the future of Collaborative, Creative Work.

Here are a few topics we’re considering.  It’s not an exhaustive list  because we’re hoping you’ll help us build it!

The 7 Stages of LearningConnect
New to LearningConnect? Has it been awhile since you’ve attended LearningConnect Training? Wishing someone on your team knew what you were talking about? Join this session (and invite others along) for an overview of the full LearningConnect process with some fundamental tips and techniques for facilitating your team in an immersive learning process (yep, this is where we’ll serve up some of our secret ingredients).

Making the Most of Team Start Ups
Learn simple (yet super important) practices to orient and ground your team as you step into your next project or research project. We’ll share the magic principles and practices of the Team Start Up, Success Looks Like and Speaking Our Minds templates and explore other fun and powerful activities to enrich and enliven your sessions.

Yikes! Which Template is Best?
We’ll dish up the inside scoop on the how to’s for our most popular templates (aka Cool Tools) and review the wide array of choices available. Not sure what all the options are? Which template is best for what during Data Collection? Have a favorite you use a lot and want to branch out to try new ones? This is the session for you.

 

Okay, now for your input. We’re seriously interested in YOUR ideas for topics. So what’s attracting your attention? What topics are you wishing for, hoping for, just plain want right now?

We look forward to hearing from YOU!!